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Could lottery-like prizes boost savings rates? Deposit accounts that offer customers a chance to win prizes can encourage sound saving behavior.
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Could gambling be the secret to saving when rates are so low?. Prize-linked savings accounts are not the complete solution to low savings problems in the U.S. and elsewhere.. I am a long.
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Make a deposit, get a chance to win cash. Though their legal status is hazy in many states, prize-linked savings accounts have helped people save millions.
Incentivize smart saving and attract new members by leveraging the nation’s largest prize-linked savings program: Save to Win.
Most of the accounts have interest rates in the same range as regular savings accounts or 12-month certificates of deposit. "It’s pretty appropriate to think of them as appealing to consumers’ interest in lottery-like products," said Melissa Kearney, an economics professor at the University of Maryland who has studied prize-linked accounts.
Finance & Accounting Mar 2, 2015 Using the Lure of a Lottery to Spur Savings Now legal in the US, prize-linked savings accounts use the excitement of a jackpot drawing to encourage people to grow savings.
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Almost equally important as account balances, the banks that are using prize-linked savings report the product is an excellent customer acquisition tool. For example, during the first year of introduction, the data we reviewed showed a growth factor of 158 new accounts per year per $100mm of total assets.
Within 18 months, the bank had more prize-eligible accounts than regular ones. These new customers, many of them poor, saved an extra 1 percent of their incomes, a recent study found and boosted their overall saving 38 percent. A prize-linked savings account won’t help raise incomes, and it won’t lower the costs of health care or housing.
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